Our Story

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Love Brought You Here.

Us Too

For our Allure Bridals collections, we believe in the details — beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be.

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Browse the Allure Bridals Collections

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Each of our collections is designed specifically to fit the style and budget of your entire wedding party.

View Our Collections

Allure in the Wild

The Allure Bridals instagram is a mix of our newest dresses, our favorite picks, and our favorite brides. Follow us for the latest trends.