Trailing down the bodice and train, oversized blossom appliqués add texture and romance to this off shoulder A-line gown.

Elodie is a luminous sheath gown that pairs beaded and sequin lace appliques with layers of shimmering sparkle tulle for multidimensional shine. The plunging sweetheart neckline highlights the sheer bodice, where exposed boning adds structure beneath the surface. Sleek and radiant, it's designed for the bride who wants to glow from every angle.

Dazzling dimensional floral accents cover the bodice and sheer back of Jewel, mirroring the hemline of her gorgeous train.

Kenzie embodies glamour, with diaphanous sequined lace appliques falling symmetrically across this sheath gown.

A gorgeous butterfly back and beaded, sequined appliqués adorn the Jackie gown.

Blowsy dimensional sequined lace covers this gown's romantic, strapless sweetheart bodice.Detachable sheer sleeves add a gorgeous accent.

This removable lace-embellished jacket is the perfect match for our Jones gown.

Eye-catching matte lace appliques adorn the tulle sheath silhouette of this gorgeous gown.

This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt.

This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt.

This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown balances romantic floral drama with an elegant silhouette, resulting in a visually stunning and uniquely colorful bridal look.

Jane features gorgeous peonies in full bloom, scattered in the form of matter lace appliqued embroidery across a traditional A-line skirt and sleeveless bodice.

Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.

Sheer tulle sweeps across this A-line gown's striking, sequin-embroidered lace bodice.

Soft crepe, paired with a transcluent beaded dand appliquéd train, make Joana -- our sleeveless sheath gown -- stand out from the crowd.

Sequined Chantilly lace and English net compose the elegant Joey gown.

This elegant sheath gown is designed in all over sheet lace, offering refined texture from neckline to train. A high V-neckline and elongated sheer short sleeves provide graceful coverage, while a natural waistline softly defines the silhouette. Finished with a chapel-length sheer lace train and covered buttons that trail all the way down the back, the look is timeless, modest, and exquisitely detailed.

Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.

All the romance of of realistic blossoms and trailing vines are embodied in our Johnny gown - perfect for a secret garden wedding.

All the romance of realistic blossoms and trailing vines are embodied in our Madison James Johnny Gown - perfect for a secret garden wedding. Magical floral motifs decorate the sheer bodice and flow down the skirt of the MJ900 Johnny dress, covering you in a cascade of flowers. The charming combination of an A-line silhouette and flowery cap sleeves delivers a light and sophisticated look for your special day. Try the MJ900 Johnny gown on for yourself when you book an appointment at your local Allure Bridals retailer.

Jones is a beautifully sequined and embroidered appliqued gown, finished with a removable lace jacket.

A detachable Mikado train, designed with our Farris gown in mind.

A pleated sarong-style stretch crepe skirt gives Faye a unique silhouette, while the strapless sweetheart bodice is elegantly adorned with beaded, sequined and pearl lace appliques.

Kalani pairs breezy cotton lace with a luxe stretch crepe and illusion netting for the train.