Ezra is a modern ballgown that pairs clean structure with airy texture. The scoop neckline and paneled bodice offer sculpted support through the natural waist, creating a strong, flattering frame. Below, the tiered handkerchief organza skirt brings lightness and dimension, adding movement and volume without weight. It’s equal parts architectural and ethereal. Please note: This style does not allow for custom changes.

This sheath features lace appliques and slim jeweled straps.

Timeless soft Mikado is covered in nothing more than an endless row of elegant buttons down the train.

This crepe sheath is all about the lines, subtly definining the empire waist and statement train.

A sheer layer of tulle creates the illusion of an A-line skirt overlay against a sheath gown.

Symmetrical lace appliqués adorn the bodice of this subtly flared gown.

A timeless silhouette like this strapless sheath looks absolutely incredible on every bride.

Trailing vines are strewn across the tulle overlay of this A-line gown.

Sculptural fabric adds amazing dimension to this lovely ballgown.

Dimensional piping gives a crisp edge to the neckline and hem of this appliquéd sheath.

Magical in every light, this sparkle tulle sheath is embellished with intricately beaded lace appliques.

The Logan gown draws inspiration from the timelessness of an understated strapless silhouette, designed with richly textured crepe and finished with a bow at the back.

Sequined floral appliqués adorn Liberty's illusion bodice and sheer hemline.

Classic in silhouette and detail, MJ813 Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit. This simple yet striking gown is part of our Madison James designer label, making it a stunning and romantic addition to our collection. From the flattering bodice to the gentle, elegant flow of the skirt around you. The Madison James Larissa wedding dress gives the impression of a skillfully crafted sculpture—turning you into a work of art on your wedding day. Find the MJ813 Larissa gown at your local Allure Bridals retailer today.

The MJ854 Karen's gown features intricately beaded lace appliques, forming a luxurious textural landscape. The ornate detailing adorns the bodice and extends to the off-shoulder sleeves, creating a lavish and sophisticated look. This tapestry-like embellishment adds depth and visual interest to the dress, enhancing its elegance and allure.

Kassi’s dimensional beaded lace and shimmering sequins trail down the bodice and skirt, creating a work of art.

Kenzie embodies glamour, with diaphanous sequined lace appliques falling symmetrically across this sheath gown.

Kalani pairs breezy cotton lace with a luxe stretch crepe and illusion netting for the train.

Softly ruched sleeves drapoe off the shoulders of Kari's classic satin ballgown silhouette.

All the romance of realistic blossoms and trailing vines are embodied in our Madison James Johnny Gown - perfect for a secret garden wedding. Magical floral motifs decorate the sheer bodice and flow down the skirt of the MJ900 Johnny dress, covering you in a cascade of flowers. The charming combination of an A-line silhouette and flowery cap sleeves delivers a light and sophisticated look for your special day. Try the MJ900 Johnny gown on for yourself when you book an appointment at your local Allure Bridals retailer.

All the romance of of realistic blossoms and trailing vines are embodied in our Johnny gown - perfect for a secret garden wedding.

Sequined Chantilly lace and English net compose the elegant Joey gown.

Sequined Chantilly lace and English net compose the elegant Joey gown.

Sequined Chantilly lace and English net compose the elegant Josephine gown, finished with a full skirt and delicate spaghetti straps.