9901 E214 Gaia AD12 3500 H F250 Rebel AD2 C630 1690 1697 Black Peak5


Details worth cherishing


Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

About Allure

Our Collections

9769 AD1

Keep your cool in life's biggest moments

Add CoolTouch to your big day

Now offering CoolTouch in select dresses. Wicking, antimicrobial, and with zinc woven in so it's cool to the touch, this patented fabric is helping brides be more comfortable on their big day.

See How It Works
The Vows Collection Logo

Available Fall 2021

Introducing the Vows collection from Generation Tux and Allure Bridals. A selection of four new suits designed in bold colors and constructed with comfort features so you look great, and feel great too. View the collection, build your look, and get everything shipped right to your door. Looking good has never been this easy.

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F239 AD4

Style of the Week

July 23rd, 2021

Style of the Week // Andi

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E208 Lotte AD4