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Allure Bridals

Love Brought You Here. Us too.

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

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Our Collections

Disney Fairy Tale Weddings

Dress dreams come true with the official Disney Fairy Tale Weddings dress collection, inspired by your favorite Disney Princesses.

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Allure Bridals

Beautifully balanced, with both soft and structured silhouettes, the Allure Bridals collection focuses on a sense of traditional elegance, paired with on-trend bridal influences.

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Allure Couture

The inherent luxury of Allure Couture is found in its impeccable construction and jaw-dropping detail. Dimensional lace and hand-sewn beading add both texture and undeniable glamour to the collection.

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Allure Romance

Wearable, imminently danceable fabrics, paired with delicate lace, are featured in this collection. Soft tones of ecru, ivory and nude are layered, finished with subtle beading and feminine detailing.

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Madison James

We begin Madison James Spring 2023, photographed in Brooklyn, NY, with an instant star — the Johnny gown. Fairytale-worthy sequined lace roses climbing over a cap sleeved beauty of a ballgown set the...

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Wilderly Bride

As mystical and ethereal as the cloudy Irish countryside on which it was photographed, the Spring 2023 Wilderly Bride collection is a rethinking of the destination wedding dress. While continuing to...

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Abella

A dazzling confection of beading and lacework graced the Villa Medicea Di Liliano in the form of Abella Bride Spring 2023. Juxtaposed against the sun-stained, ancient stone walls and rolling Tuscan...

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