Retail pricing is at the discretion of each retail store. We do not sell directly to individuals so you will have to contact a retail store. They will be happy to assist you with ordering information and any other questions you may have. Please visit our store locator to find an authorized retailer in your area.

Our retail stores offer a great selection of gowns from our collections, but each individual retailer chooses only a few of the newest styles for the season to carry as samples in their store. Many stores do not carry the entire collection, so it may be difficult to locate a specific style. Our advice would be to first contact our retail stores in your area to check for availability of the style they are searching for. Next, check our trunk show schedule to find an upcoming trunk show in your area to view all the styles from the current collections. If you are still having trouble locating a specific style, we recommend trying on an Allure style in the same silhouette and neckline to ensure the fit and our retailers can order the gown for you.

Catalogs are available to view at any of our authorized retailers. All of our dresses are also available to view online except for our unadvertised lines.

Bridal gowns are available in sizes 2 - 32. Womens Plus-Sized Gowns are available in sizes 16W - 32W. Bridesmaids dresses are available in sizes 2 - 28 (View bridesmaids swatches) Please click here to view our size chart.

Our standard delivery time for bridals gowns are 12-20 weeks and for bridesmaids is 8-12 weeks. For custom orders, please add 2-4 weeks to our standard delivery. Please note that delivery times may vary depending on the style. Sometimes the order may be in stock, already coming in, or it may be put on a rush.

Allure Bridals does not recommend making this very important purchase via the Internet. We strongly encourage you to check our website for an Authorized Allure Bridals Retailer in your area. Please check out our blog post about purchasing gowns online.