A satin-finished bodice balances the matte, soft chiffon of this A-line gown’s understated skirt.

Bouquets of dimensional lace blossoms cover Helga’s sparkling tulle overskirt.

Allure 9965 Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a...

The chicest ivory brushed satin lends timeless elegance to this lovely ballgown.

The Logan gown draws inspiration from the timelessness of an understated strapless silhouette.

Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour...