Allure 9965 Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a...

Allure 9953 The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds...

A figure-skimming crepe composes the skirt and train of this lovely strapless number. This Allure Bridals 9952 gown is also available with detachable train 9952T sold separately. Shop both gown and train when you search for your local Allure Bridals...

An elegant squared neckline accents the silhouette of this sleeveless lace gown.

The chicest ivory brushed satin lends timeless elegance to this lovely ballgown.

This floral lace appliquéd gown features slim straps, an understated silhouette and a deep sweetheart neckline.

Luxurious, sparkling appliqués trail down the bodice of this A-line tulle gown.

Delicate fern fronds softly unfurl across the appliquéd English net of Millie’s empire waist bodice and A-line skirt.

Demure and elegant lace sleeves and a Mandarin collar lend a regal presence to Renata’s ball gown silhouette.

Dazzling detail work captures the eye in this off-shoulder sheath.

Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.

Add an extra dash of drama with this head-turning fit and flare gown.