70 ITEMS
  • MJ960 - Ivy

    MJ960 - Ivy

    Elegantly structured satin brocade composes the fit and flare silhouette of this strapless gown.
  • MJ952 - Icon

    MJ952 - Icon

    This full A-line gown, topped with a strapless sweetheart neckline, is texturized by dimensional sparkle tulle.Lovely detachable puffed sleeves add the perfect touch.
  • MJ950 - Ireland

    MJ950 - Ireland

    Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.
  • MJ961 - Iris

    MJ961 - Iris

    Allure MJ961 This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown...
  • MJ951 - Italia

    MJ951 - Italia

    Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.
  • MJ958 - Inka

    MJ958 - Inka

    Ethereal pearl accents shimmer across the soft tulle of this off-shoulder A-line gown.
  • R3650

    R3650

    Blowsy dimensional sequined lace covers this gown's romantic, strapless sweetheart bodice.Detachable sheer sleeves add a gorgeous accent.
  • C713

    C713

    This strapless A-line mikado gown features sequined, beaded lace appliques across the bodice.
  • C706

    C706

    Statuesque in silhouette, this fit and flare appliqued lace gown features detachable sleeves. This Allure Couture C706 gown is also available with detachable sleeves C706SL sold separately. Shop both gown and sleeves when you search for your local Allure...
  • A1169

    A1169

    Allure A1169 This sheath gown balances ornate and minimal design elements. The bodice shimmers with intricate pearl beading, creating a luxurious, eye-catching top. In contrast, the waist features fluid, ruched crepe, offering a sleek and understated...
  • C703

    C703

    The opalescent sheen of mikado is emphasized by beautifully placed pickups set across a full A-line skirt.
  • C704SL

    C704SL

    Tonal matte sequined and beaded lace appliques adorn a Chantilly lace backdrop of this ultra-romantic sheath gown, which features removable illusion sleeves.