Icy crystal beading, soft pearl accents and swashes of Chantilly lace cover this elegant strapless gown from sweetheart neckline to fit and flare hem.

With pearled and crystal appliqués hugging every curve, this jaw-dropping off shoulder sheath gown is both timeless and romantic.

Beaded and sequined appliqués adorn the bodice, off-shoulder straps and hemline of this traditional, graceful ballgown.

A subtle fit and flare silhouette highlights the delicate lace and beading seen throughout this romantic gown.

Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown.

Allure A1112 Make beauty look effortless with the Allure A1112 gown from Allure Bridals. Delicately sheer tulle sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown. As part of our flagship line, the...

Scattered lacy leaves seem to sway with the motion of this elegant A-line gown’s sparkling tulle skirt.

Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.

This detachable lace sleeve is a gorgeous way to transition your bridal look from ceremony to reception.

This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves.  This Allure Bridals A1109 gown is also available with detachable sleeves A1109SL sold separately. Shop both gown and sleeves...

Allure A1108 The Allure A1108 elegant wedding gown strikes a perfect balance of modest charm and modern style, creating a breathtaking, timeless look for your wedding day. The dreamiest lace flowers, softened by a subtly scooped square neckline, are...

Undeniably eye-catching, the high-contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.