220 ITEMS
  • MJ950 - Ireland

    MJ950 - Ireland

    Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.
  • MJ961 - Iris

    MJ961 - Iris

    Allure MJ961 This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown...
  • MJ951 - Italia

    MJ951 - Italia

    Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.
  • R3660

    R3660

    A plunging sweetheart neckline, paired with ephemeral detachable off-shoulder straps, make this ballgown an absolute stunner.
  • R3656

    R3656

    This off-shoulder fit and flare gown features jaw-dropping sequined lace appliques, leading to a sparkling tulle skirt.
  • R3650

    R3650

    Blowsy dimensional sequined lace covers this gown's romantic, strapless sweetheart bodice.Detachable sheer sleeves add a gorgeous accent.
  • R3651

    R3651

    Symmetrical matte lace covers sparkling tulle throughout this sheath bridal gown.
  • C713

    C713

    This strapless A-line mikado gown features sequined, beaded lace appliques across the bodice.
  • C709

    C709

    Subtle yet dramatic, this stretch crepe sheath gown's illusion train is beautifully adorned with sequined and beaded appliques.Pictured with V063C.
  • C706

    C706

    Statuesque in silhouette, this fit and flare appliqued lace gown features detachable sleeves. This Allure Couture C706 gown is also available with detachable sleeves C706SL sold separately. Shop both gown and sleeves when you search for your local Allure...
  • C712

    C712

    Incredible exposed boning emphasizes the shape and delicacy of this cap sleeved fit and flare gown.
  • C705

    C705

    Epitomizing femininity and romance, this off-shoulder A-line gown features a lovely pairing of tulle and beaded lace.