Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.

This off-shoulder ballgown is a dream come true, with a shimmering satin finish.

A chic squared neckline is all things vintage-inspired elegance in this A-line gown.

The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion and stretch crepe.

Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour...

Subtly squared off at the neckline and back, this chic slim-fitting gown is beautifully classic with a vintage appeal.

A sheer detachable train adds gossamer texture to this timeless lace sheath.

This truly jaw-dropping gown features the loveliest sparkling beadwork trailing down the illusion ba…

Contrasting appliqués add texture and visual appeal to this quintessentially romantic off-shoulder gown.

Minimalism has never looked better. This strappy, figure-hugging sheath features the loveliest pearl…

Allure Romance 3500 Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown...

We adore the chic squared-off back and clean lines of this bridal sheath.