This floral lace appliquéd gown features slim straps, an understated silhouette and a deep sweetheart neckline.

Embellished with beading and sequined lace, this classically beautiful A-line gown features a soft crepe chiffon skirt.

Luxurious, sparkling appliqués trail down the bodice of this A-line tulle gown.

Chic, minimalist satin composes this elegant A-line gown.

Contrasting appliqués add texture and visual appeal to this quintessentially romantic off-shoulder gown.

Minimalism has never looked better. This strappy, figure-hugging sheath features the loveliest pearl…

A bridal dream come true — dreamy lace appliqués trail the bodice and hemline of this sheath gown.

The subtlest of scoop necklines lends a grace note to the ethereal layers of tulle composing its A-line skirt.

Allure Romance 3500 Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown...

We adore the chic squared-off back and clean lines of this bridal sheath.

The loveliest bouquets of flowers sprinkle across the skirt and train of this A-line gown.

Clean, elegant and minimalist, this sleeveless sheath is both timeless and flattering.