This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt.

Sweet simplicity takes the form of floral glitter tulle, soft chiffon and sequined appliqués for a dash of sparkle.

This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt.

Mirrored lace appliqués line the bodice and train of this sleeveless sheath gown.

Trailing down the bodice and train, oversized blossom appliqués add texture and romance to this off shoulder A-line gown.

This floral lace appliquéd gown features slim straps, an understated silhouette and a deep sweetheart neckline.

Contrasting appliqués add texture and visual appeal to this quintessentially romantic off-shoulder gown.

A bridal dream come true — dreamy lace appliqués trail the bodice and hemline of this sheath gown.

The subtlest of scoop necklines lends a grace note to the ethereal layers of tulle composing its A-line skirt.

Allure Romance 3500 Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown...

The loveliest bouquets of flowers sprinkle across the skirt and train of this A-line gown.

Blossoms and leafy vines fall down the bodice and skirt of this sleeveless A-line gown, settling on the hem.