Trailing down the bodice and train, oversized blossom appliqués add texture and romance to this off shoulder A-line gown.

This floral lace appliquéd gown features slim straps, an understated silhouette and a deep sweetheart neckline.

Embellished with beading and sequined lace, this classically beautiful A-line gown features a soft crepe chiffon skirt.

Contrasting appliqués add texture and visual appeal to this quintessentially romantic off-shoulder gown.

A bridal dream come true — dreamy lace appliqués trail the bodice and hemline of this sheath gown.

Allure Romance 3500 Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown...

This strapless ballgown features a deep sweetheart neckline to striking effect.