Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.

Add an extra dash of drama with this head-turning fit and flare gown.

Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.

This off-shoulder ballgown is a dream come true, with a shimmering satin finish.

A chic squared neckline is all things vintage-inspired elegance in this A-line gown.

The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion and stretch crepe.

Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour...

Subtly squared off at the neckline and back, this chic slim-fitting gown is beautifully classic with a vintage appeal.

This truly jaw-dropping gown features the loveliest sparkling beadwork trailing down the illusion ba…

Stunning, ephemeral flowers adorn the bodice and detachable off-shoulder straps of this sheath gown.

The illusion hemline of this gown echoes the open illusion back and sheer long sleeves on the bodice…

Finished with off-shoulder cap sleeves, this fit and flare appliquéd gown is all things glamorous and romantic.