Sweet simplicity takes the form of floral glitter tulle, soft chiffon and sequined appliqués for a dash of sparkle.

The contrast of crisp ivory Mikado and layers of airy tulle create the perfect combination for a striking bridal look.

The pearlescent sheen of stretch Mikado is the perfect backdrop for this strapless gown’s statuesque sheath silhouette.  This Allure Romance R3608 gown is also available with detachable train R3608T sold separately. Shop both gown and train...

Crisp, architectural organza softly pleats and tucks along the waist and bodice of this romantic off shoulder gown.

An elegant cowl softens the open back of this chicly minimalist crepe sheath gown.

The chicest ivory brushed satin lends timeless elegance to this lovely ballgown.

Embellished with beading and sequined lace, this classically beautiful A-line gown features a soft crepe chiffon skirt.

Chic, minimalist satin composes this elegant A-line gown.

Contrasting appliqués add texture and visual appeal to this quintessentially romantic off-shoulder gown.

Minimalism has never looked better. This strappy, figure-hugging sheath features the loveliest pearl…

Allure Romance 3500 Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown...

We adore the chic squared-off back and clean lines of this bridal sheath.