Mermaid

Make a bold statement on your special day with Allure Bridals' captivating collection of mermaid wedding dresses. Known for their figure-flattering design, these gowns hug your curves to create a stunning silhouette that exudes confidence and elegance.

Our mermaid style wedding gowns feature exquisite detailing, from intricate lace to shimmering embellishments, highlighting your natural beauty. With a range of necklines—including sweetheart, off-the-shoulder, and V-neck—each gown is crafted to reflect your personal style. Whether you prefer a classic lace design or a modern gown with bold accents, our collection offers something for every bride.

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    • 49 ITEMS
    • C602

      C602

      Dazzling detail work captures the eye in this off-shoulder sheath.
    • C574

      C574

      Sheer illusion netting is topped with beaded appliques for a truly stunning train.
    • C568

      C568

      The off-shoulder bodice of this stretch crepe gown leads to an open illusion back, along with a dramatic train.
    • 9913

      9913

      Add an extra dash of drama with this head-turning fit and flare gown.
    • 9805

      9805

      This truly jaw-dropping gown features the loveliest sparkling beadwork trailing down the illusion ba…
    • E174 - Karina

      E174 - Karina

      Designed to turn every head, Karina is head to toe diamond sparkle tulle, with chic exposed boning along the bodice. A detachable overskirt softens the glitter to a shimmer. This Abella E174 gown is also available with detachable train E174T sold...
    • E161 - Zara

      E161 - Zara

      Multi-textured lace appliqués trail down the bodice to the hemline of our shimmering Zara gown.
    • D310 - Ariel

      D310 - Ariel

      The Ariel-inspired gown is adorned with sequins and beadwork across the dimensional patterned embroi…
    • C589

      C589

      This strapless gown looks incredible on every bride and features a myriad of stunning details.
    • C504

      C504

      Accented with beaded, scrolled embroidered appliques, the illusion back of this gown leads to a lace-edged train.
    • 9857

      9857

      Finished with off-shoulder cap sleeves, this fit and flare appliquéd gown is all things glamorous and romantic.
    • D294 - Jasmine

      D294 - Jasmine

      Inspired by Jasmine's bold and adventurous spirit, this elegant gown features beautiful detailing with crystal embroidery and an off the shoulder neckline.