Mermaid

Mermaid Style Bridal Dresses

Make a bold statement on your special day with Allure Bridals' captivating collection of mermaid style bridal dresses. Known for their figure-flattering design, these gowns hug your curves to create a stunning silhouette that exudes confidence and elegance. This is perfect for a bride who wants to show off her figure and make a grand entrance on her wedding day. 

Our mermaid style wedding gowns feature exquisite detailing, from intricate lace to shimmering embellishments, highlighting your natural beauty. With a range of necklines—including sweetheart, off-the-shoulder, and V-neck—each gown is crafted to reflect your personal style. Whether you prefer a classic lace design or a modern gown with bold accents, our collection offers something for every bride. Explore Allure Bridals’ mermaid-style bridal dresses to discover designs that will make you feel extraordinary on the most important day of your life. From breathtaking backs to flowing trains that sweep the aisle, our collection is here to transform your bridal style into an unforgettable vision.

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    • 49 ITEMS
    • C602

      C602

      Dazzling detail work captures the eye in this off-shoulder sheath.
    • C574

      C574

      Sheer illusion netting is topped with beaded appliques for a truly stunning train.
    • C568

      C568

      The off-shoulder bodice of this stretch crepe gown leads to an open illusion back, along with a dramatic train.
    • 9913

      9913

      Add an extra dash of drama with this head-turning fit and flare gown.
    • 9805

      9805

      This truly jaw-dropping gown features the loveliest sparkling beadwork trailing down the illusion ba…
    • E174 - Karina

      E174 - Karina

      Designed to turn every head, Karina is head to toe diamond sparkle tulle, with chic exposed boning along the bodice. A detachable overskirt softens the glitter to a shimmer. This Abella E174 gown is also available with detachable train E174T sold...
    • E161 - Zara

      E161 - Zara

      Multi-textured lace appliqués trail down the bodice to the hemline of our shimmering Zara gown.
    • D310 - Ariel

      D310 - Ariel

      The Ariel-inspired gown is adorned with sequins and beadwork across the dimensional patterned embroi…
    • C589

      C589

      This strapless gown looks incredible on every bride and features a myriad of stunning details.
    • C504

      C504

      Accented with beaded, scrolled embroidered appliques, the illusion back of this gown leads to a lace-edged train.
    • 9857

      9857

      Finished with off-shoulder cap sleeves, this fit and flare appliquéd gown is all things glamorous and romantic.
    • D294 - Jasmine

      D294 - Jasmine

      Inspired by Jasmine's bold and adventurous spirit, this elegant gown features beautiful detailing with crystal embroidery and an off the shoulder neckline.