Mermaid

Mermaid Style Bridal Dresses

Make a bold statement on your special day with Allure Bridals' captivating collection of mermaid style bridal dresses. Known for their figure-flattering design, these gowns hug your curves to create a stunning silhouette that exudes confidence and elegance. This is perfect for a bride who wants to show off her figure and make a grand entrance on her wedding day.

Our mermaid style wedding gowns feature exquisite detailing, from intricate lace to shimmering embellishments, highlighting your natural beauty. With a range of necklines—including sweetheart, off-the-shoulder, and V-neck—each gown is crafted to reflect your personal style. Whether you prefer a classic lace design or a modern gown with bold accents, our collection offers something for every bride. Explore Allure Bridals’ mermaid-style bridal dresses to discover designs that will make you feel extraordinary on the most important day of your life. From breathtaking backs to flowing trains that sweep the aisle, our collection is here to transform your bridal style into an unforgettable vision.

49 ITEMS

MJ914 - Jaycee

With beaded and sequined appliqués, Jaycee floats on a cloud of stardust glitter tulle, finished with a notched, strapless neckline.
MJ911 - Jewel

Dazzling dimensional floral accents cover the bodice and sheer back of Jewel, mirroring the hemline of her gorgeous train.
E308 - Laila

Stretch Mikado ensures Laila’s simple silhouette is both striking and comfortable.
C688

Icy crystal beading, soft pearl accents and swashes of Chantilly lace cover this elegant strapless gown from sweetheart neckline to fit and flare hem.
C681

A subtle fit and flare silhouette highlights the delicate lace and beading seen throughout this romantic gown.
A1113

Statuesque and sparse, this jaw-dropping stretch Mikado gown features a beautifully sculptural detachable train.  This Allure Bridals A1113 gown is also available with detachable train A1113T sold separately. Shop both gown and train when you search...

A1110

Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.
C657

Beaded lace appliqués adorn this classic sheath bridal gown.
9960

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
9953

Allure 9953 The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds...
9950

An elegant squared neckline accents the silhouette of this sleeveless lace gown.
C641

Boughs and branches stitched in lace and delicate threading adorn the overlay of this sheath gown.