Mermaid

Make a bold statement on your special day with Allure Bridals' captivating collection of mermaid wedding dresses. Known for their figure-flattering design, these gowns hug your curves to create a stunning silhouette that exudes confidence and elegance.

Our mermaid style wedding gowns feature exquisite detailing, from intricate lace to shimmering embellishments, highlighting your natural beauty. With a range of necklines—including sweetheart, off-the-shoulder, and V-neck—each gown is crafted to reflect your personal style. Whether you prefer a classic lace design or a modern gown with bold accents, our collection offers something for every bride.

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    • 49 ITEMS
    • MJ914 - Jaycee

      MJ914 - Jaycee

      With beaded and sequined appliqués, Jaycee floats on a cloud of stardust glitter tulle, finished with a notched, strapless neckline.
    • MJ911 - Jewel

      MJ911 - Jewel

      Dazzling dimensional floral accents cover the bodice and sheer back of Jewel, mirroring the hemline of her gorgeous train.
    • E308 - Laila

      E308 - Laila

      Stretch Mikado ensures Laila’s simple silhouette is both striking and comfortable.
    • C688

      C688

      Icy crystal beading, soft pearl accents and swashes of Chantilly lace cover this elegant strapless gown from sweetheart neckline to fit and flare hem.
    • C681

      C681

      A subtle fit and flare silhouette highlights the delicate lace and beading seen throughout this romantic gown.
    • A1113

      A1113

      Statuesque and sparse, this jaw-dropping stretch Mikado gown features a beautifully sculptural detachable train.  This Allure Bridals A1113 gown is also available with detachable train A1113T sold separately. Shop both gown and train when you search...
    • A1110

      A1110

      Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.
    • C657

      C657

      Beaded lace appliqués adorn this classic sheath bridal gown.
    • 9960

      9960

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9953

      9953

      Allure 9953 The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds...
    • 9950

      9950

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • C641

      C641

      Boughs and branches stitched in lace and delicate threading adorn the overlay of this sheath gown.