Mermaid

Make a bold statement on your special day with Allure Bridals' captivating collection of mermaid wedding dresses. Known for their figure-flattering design, these gowns hug your curves to create a stunning silhouette that exudes confidence and elegance.

Our mermaid style wedding gowns feature exquisite detailing, from intricate lace to shimmering embellishments, highlighting your natural beauty. With a range of necklines—including sweetheart, off-the-shoulder, and V-neck—each gown is crafted to reflect your personal style. Whether you prefer a classic lace design or a modern gown with bold accents, our collection offers something for every bride.

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    • 49 ITEMS
    • A1210L

      A1210L

      Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.
    • A1210

      A1210

      Chic exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath style bridal gown. Pictured with sleeve A1210SL, sold separately.
    • A1202L

      A1202L

      The soft sheen of pearl beading pairs beautifully with the floral lace and sparkling tulle of this romantic, off-shoulder gown.
    • A1202

      A1202

      The soft sheen of pearl beading pairs beautifully with the floral lace and sparkling tulle of this romantic, off-shoulder gown.
    • MJ960 - Ivy

      MJ960 - Ivy

      Elegantly structured satin brocade composes the fit and flare silhouette of this strapless gown.
    • MJ951 - Italia

      MJ951 - Italia

      Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.
    • C712

      C712

      Incredible exposed boning emphasizes the shape and delicacy of this cap sleeved fit and flare gown.
    • C702

      C702

      Meringue-like razor cut organza creates the illusion of ocean waves along the bodice of this strapless mikado mermaid gown.
    • A1156

      A1156

      Matte lace appliques are a striking contrast layered against the fit and flare silhouette of this Chantilly lace gown.
    • E251 - Ursula

      E251 - Ursula

      Tiered mikado ruffles compose the flared skirt of this pearlescent, statuesque gown.
    • MJ914L - Jaycee

      MJ914L - Jaycee

      With beaded and sequined appliqués, Jaycee floats on a cloud of stardust glitter tulle, finished with a notched, strapless neckline.
    • A1110L

      A1110L

      Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.