Mermaid

Make a bold statement on your special day with Allure Bridals' captivating collection of mermaid wedding dresses. Known for their figure-flattering design, these gowns hug your curves to create a stunning silhouette that exudes confidence and elegance.

Our mermaid style wedding gowns feature exquisite detailing, from intricate lace to shimmering embellishments, highlighting your natural beauty. With a range of necklines—including sweetheart, off-the-shoulder, and V-neck—each gown is crafted to reflect your personal style. Whether you prefer a classic lace design or a modern gown with bold accents, our collection offers something for every bride.

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    • 49 ITEMS
    • A1312-01

      A1312

      A curve-hugging bodice, accented with a plunging sweetheart neckline, leads to the fit and flare silhouette of this strapless embroidered lace gown.
    • A1319-01

      A1319

      Structural and beautiful, this fit and flare Mikado gown is finished with a strapless, sweetheart bodice adorned with beaded and sequined lace appliques. It’s hard to beat the beauty of the A1319’s trumpet-style skirt or the elegance of the...
    • MJ1104-Fayra-01|01

      MJ1104 - Fayra

      Tones and textures intermingle as this strapless fit and flare gown, the Fayra, showcases beaded and sequined lace appliques over a floral glitter print and Chantilly lace.
    • C761-01

      C761

      Dimensional gardenia blossoms cascade into a lovely pool at the hem of this strapless stretch Mikado gown.
    • E506-Diana-01|01

      E506 - Diana

      Diana is all things polished, with a shimmer organza fit and flare silhouette and strapless, beaded sweetheart bodice.
    • MJ1113-Felicity-01|01

      MJ1113 - Felicity

      Luminous satin, cut in a fit and flare silhouette and cowled at the neckline, composes the Felicity gown.
    • E406 - Venus

      E406 - Venus

      Sparkle tulle, embellished with beaded, sequined lace, adorns Venus's subtle fit and flare sheath silhouette.
    • E402 - Celeste

      E402 - Celeste

      Dimensional lace blossoms hug the translucent boning of Celeste's strapless bodice, which is composed of sparkling tulle.
    • C728

      C728

      Hugging every curve to perfection, this off-shoulder fit and flare gown features beaded dimensional lace appliques, set over Chantilly lace.
    • C721

      C721

      Sequined lace appliques, spangled with beaded and pearled accents, adorn this strapless tulle and Chantilly lace sheath gown.
    • A1216

      A1216

      This silky, strapless stretch Mikado gown is beautifully clean in silhouette and accented with an oversized, chicly feminine bow at the train.
    • A1210SL

      A1210SL

      Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.