Mermaid

Mermaid Style Bridal Dresses

Make a bold statement on your special day with Allure Bridals' captivating collection of mermaid style bridal dresses. Known for their figure-flattering design, these gowns hug your curves to create a stunning silhouette that exudes confidence and elegance. This is perfect for a bride who wants to show off her figure and make a grand entrance on her wedding day. 

Our mermaid style wedding gowns feature exquisite detailing, from intricate lace to shimmering embellishments, highlighting your natural beauty. With a range of necklines—including sweetheart, off-the-shoulder, and V-neck—each gown is crafted to reflect your personal style. Whether you prefer a classic lace design or a modern gown with bold accents, our collection offers something for every bride. Explore Allure Bridals’ mermaid-style bridal dresses to discover designs that will make you feel extraordinary on the most important day of your life. From breathtaking backs to flowing trains that sweep the aisle, our collection is here to transform your bridal style into an unforgettable vision.

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    • 49 ITEMS
    • A1312-01

      A1312

      A curve-hugging bodice, accented with a plunging sweetheart neckline, leads to the fit and flare silhouette of this strapless embroidered lace gown.
    • A1319-01

      A1319

      Structural and beautiful, this fit and flare Mikado gown is finished with a strapless, sweetheart bodice adorned with beaded and sequined lace appliques. It’s hard to beat the beauty of the A1319’s trumpet-style skirt or the elegance of the...
    • MJ1104-Fayra-01|01

      MJ1104 - Fayra

      Tones and textures intermingle as this strapless fit and flare gown, the Fayra, showcases beaded and sequined lace appliques over a floral glitter print and Chantilly lace.
    • C761-01

      C761

      Dimensional gardenia blossoms cascade into a lovely pool at the hem of this strapless stretch Mikado gown.
    • E506-Diana-01|01

      E506 - Diana

      Diana is all things polished, with a shimmer organza fit and flare silhouette and strapless, beaded sweetheart bodice.
    • MJ1113-Felicity-01|01

      MJ1113 - Felicity

      Luminous satin, cut in a fit and flare silhouette and cowled at the neckline, composes the Felicity gown.
    • E406 - Venus

      E406 - Venus

      Sparkle tulle, embellished with beaded, sequined lace, adorns Venus's subtle fit and flare sheath silhouette.
    • E402 - Celeste

      E402 - Celeste

      Dimensional lace blossoms hug the translucent boning of Celeste's strapless bodice, which is composed of sparkling tulle.
    • C728

      C728

      Hugging every curve to perfection, this off-shoulder fit and flare gown features beaded dimensional lace appliques, set over Chantilly lace.
    • C721

      C721

      Sequined lace appliques, spangled with beaded and pearled accents, adorn this strapless tulle and Chantilly lace sheath gown.
    • A1216

      A1216

      This silky, strapless stretch Mikado gown is beautifully clean in silhouette and accented with an oversized, chicly feminine bow at the train.
    • A1210SL

      A1210SL

      Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.