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R3605
This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt. -
R3604
Mirrored lace appliqués line the bodice and train of this sleeveless sheath gown. -
R3603
Trailing down the bodice and train, oversized blossom appliqués add texture and romance to this off shoulder A-line gown. -
R3601
An elegant cowl softens the open back of this chicly minimalist crepe sheath gown. -
MJ914 - Jaycee
With beaded and sequined appliqués, Jaycee floats on a cloud of stardust glitter tulle, finished with a notched, strapless neckline. -
MJ913SL - Julip Sleeves
The sweetest, most delicate tulle forms an elegant puffed long sleeve, to be paired with our Julip gown. -
MJ911 - Jewel
Dazzling dimensional floral accents cover the bodice and sheer back of Jewel, mirroring the hemline of her gorgeous train. -
MJ910 - Joana
Soft crepe, paired with a translucent beaded and appliquéd train, make Joana - our sleeveless sheath gown - stand out from the crowd. -
MJ909 - Jordan
Rustling leaves and delicate branches arch across the bodice of our strappy Jordan sheath, leading to a Chantilly lace train. -
MJ908 - Jane
Jane features gorgeous peonies in full bloom, scattered in the form of matte lace appliquéd embroidery across a traditional A-line skirt and sleeveless bodice. -
MJ907J - Jones Jacket
This removable lace-embellished jacket is the perfect match for our Jones gown. -
MJ907 - Jones
Jones is a beautifully sequined and embroidered appliquéd gown, finished with a removable lace jacket. This Madison James MJ907 gown is also available with jacket MJ907J sold separately. Shop both gown and jacket when you search for your local...
Trending Wedding Gowns
Fashion trends change throughout the seasons, so knowing what’s popular for weddings right now can be difficult. However, at Allure Bridals, we strive to bring you the latest and most stylish bridal dress trends. Our collection of trending wedding gowns features designs that are sure to inspire every bride-to-be. From classic silhouettes with modern twists to unique and dramatic gowns, our dresses cater to each bride’s personal style.
In our trending wedding gown collection, you’ll find numerous options to meet numerous fashion preferences. Whether you love gowns with appliques, sleeves, full skirts, or anything in between, you’ll find a dress with aspects of it here. Note your favorite wedding dress trends, then find the Allure Bridals gown that meets your criteria.