Pricing Guide

US Pricing Information

We know every bride has a budget, and our goal is to help every one of our Allure Brides find the gown of her dreams within that budget. Our bridal collections are priced below, with each collection ranging in price according to the intricacy, detailing and fabrics incorporated in the design:

Allure Romance
$800 - $1,500
Allure Bridals
$1,000 - $2,500
Allure Couture
$1,500 - $4,000
Madison James
$800 - $4,000
Wilderly Bride
$750 - $1,500
Allure Women
$600 - $2,500
Allure Modest
$700 - $2,000

For accurate pricing in your area, or if you are searching for a specific gown style, please use our online Store Locator to contact an authorized Allure retailer with any inquiries. This pricing guide does not include any modifications or custom changes, as these additional charges are left to the discretion our individual retailers.

International Pricing

Please note that the provided price guidelines apply to stores located within the UNITED STATES. International pricing is affected by foreign exchange rates and other local and international taxes. Please contact your local bridal stockist for accurate pricing in your area.