Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 229 ITEMS
    • W545-Studio-01|01

      W545

      This romantic A-line gown features off-the-shoulder long sleeves in sheer illusion tulle, framing a structured sweetheart neckline. Matte and natural lace appliques are scattered throughout the soft tulle skirt, adding depth and texture to the full...
    • W543-01

      W543

      This soft A-line gown features a flattering V-neckline with sheer illusion detailing at the sleeves and back for a light, romantic feel. Cascading floral lace appliques add movement and texture throughout the bodice and skirt, while covered buttons trail...
    • W523-01

      W523

      Crossover ruching at the bodice leads to off-shoulder straps and an elegant Mikado ballgown silhouette.
    • W520-01

      W520

      Sequined lace appliques adorn the off-shoulder bodice of this tulle ballgown.
    • R3865-01

      R3865

      This crushed organza ballgown features a sweetheart neckline and off-the-shoulder sleeves, blending romance with playful movement. A natural waistline defines the silhouette, while the handkerchief hem adds a flirty finish and unexpected volume to the...
    • R3863NC-01

      R3863NC

      This romantic ballgown features a V-neckline with slender straps and a natural waistline that flatters with ease. Dimensional and beaded sequin lace appliques layer over Chantilly lace and satin, adding depth and shimmer throughout. The full skirt...
    • R3858-01

      R3858

      This ballgown blends dramatic volume with delicate detail, featuring a plunging V-neckline and sleeveless bodice. Lace appliques float over layers of sparkle tulle, catching the light with every step. A natural waistline completes the silhouette, keeping...
    • R3852-01

      R3852

      Made for a grand entrance, this airy ballgown balances volume with delicate detail. A scoop neckline and thin lace-appliquéd straps frame the subtle sheer corset bodice, where exposed boning adds just the right touch of structure. Dimensional lace and...
    • R3815-01

      R3815

      Alençon lace, tapering to a Basque waist, composes the structured sweetheart bodice of this tulle ballgown.
    • R3812-01

      R3812

      This off-shoulder tulle ballgown features sequined and beaded lace appliques.
    • R3810-01

      R3810

      This A-line gown features a full sparkle tulle skirt topped with a sleeveless, sequined lace bodice.
    • R3807-01

      R3807

      Contrasting textures in the form of Mikado and tulle are the perfect pairing in this sleeveless ballgown.