UK Designer Event

Beginning Fall 2022, we are updating our Trunk Shows to offer more personalized events for your store. Our goal is to work with you to plan a successful event, while also creating a memorable experience for the bride.

Please read the following qualifications to host an Allure on Tour Designer Event:

• Stores must place and receive minimum stock orders in the requested division on a year-round basis and take these pieces in a timely manner. (Fall and Spring)

• Stores must be in good standing with accounting. Any store with invoices aged over 60 days will not qualify.

Option 1

You can use your own samples to create an in-house event and we will send you a box of Allure Branded Merchandise for your brides and staff. We will still promote the show on our website and social media as normal, this cost will be £100.

Option 2

• You will receive a curated combination of 10 dresses from the newest season along with carryovers. The set will be selected with the help of a CSC. This will be a great opportunity to have new styles in-store, and also bring in any previous styles to test.

• Shows will last for two weekends instead of just one. This will allow you to close more sales and get a better idea of how the styles would perform in your store.

• The cost will be £225. This will cover the shipping of your 10 samples as well as a box of Allure branded merch for your brides and staff.